James M. La Rossa Jr. is a publisher, journalist, and third-generation New Yorker. This intimate and irreverent memoir originates from his role as his father’s devoted sidekick to the ultra-secretive world of lawyers, guns, and money for fifty years.

La Rossa spent four years in the writing department at Sarah Lawrence College. In 1984, he left Fordham Law School to become a journalist for The International Courier in Rome, Italy. Upon his return to New York City, he wrote for Fairchild and ABC/Cap Cities, before founding MedWorks Media Inc., one of the largest publishers in psychiatry, drug development, and mental fitness. In 2006, he relocated permanently to Southern California. His dying father—the infamous trial lawyer and political insider, Jimmy La Rossa—joined him in Manhattan Beach, California, on January 30, 2009.

In the last five years of his life, the legendary attorney revealed to his eldest son and confidant the most closely held secrets to more than a generation of New York City’s organized and white-color crimes.

La Rossa continues to live within a mile of the house where he lived with his father. He resides with his fiancée, Sonya. Their four children—Sofia, Gianni, Max and Juliana—are frequent visitors.

A large photo of their fearless father and grandfather hangs high in the kitchen.

In addition to his work as a memoirist, La Rossa  is the CEO & Publisher of Medworks Media Inc., a digital & print publisher of some of the most prominent scientific journals and special educational projects for psychiatrists, psychopharmacologists, and the larger medical community. He s a member of the New York Academy of Sciences. Before he left New York for California, he headed the Executive Committee of the American Foundation for Suicide Prevention, a group comprised of neuroscientists and pharmaceutical industry executives dedicated to the research and prevention of suicide.

La Rossa is on the President’s Advisory Council of Phoenix House, a drug and alcohol rehabilitation group for adolescents and young adults. He is a member of the World Psychiatric Association, a vested member of the American Civil Liberties Union, and a member of Amnesty International.


THE NUTS & BOLTS — MARKETING TRUE NORTH, A Son’s Memoir of Love, Redemption & Indomitable Spirit

The author has been a professional print/digital publisher for more than 20-years and is highly experienced in creating and marketing websites and digital campaigns.

His company, MedWorks Media Inc., (https://medworksmedia.com/) launched eight high-circulation publications in the U.S., Europe, and Latin America. Part and parcel of these introductions was specialized media campaigns for each market. MedWorks will assist in the construction and application of a media campaign for True North.

True North, A Son’s Memoir of Love, Redemption and Indomitable Spirit, was written with its core audience in mind: The reader of sophisticated fiction.

Women will comprise the majority of the market for True North. These readers will be naturally drawn to a unique and irreverent love story between a father and son — a theme rarely seen in American arts and letters. This assumption has been borne out by the author’s informal focus group of women on social media, primarily Facebook.

Underlying themes that include family, food obsession, loyalty in the face of personal risk, exotic travel, a child as caregiver to a parent, and the seminal legal events of a generation, will attract both women and men. The book will be a natural for New Yorkers and attorneys.

My father was a mentor to a generation of lawyers, prosecutors and judges. Many of these men and women are alive and well. They would be a boon to publicity efforts in establishing the veracity of the material.

As a “MEMOIR,” True North furthers the advancement of the genre. The book introduces elements that are as bittersweet as those in “Tuesdays with Morrie” (Mitch Albom), and as humorous as the insightful parental ruminations in “Running with Scissors” (Augusten Burroughs). Finally, True North’s narrator adopts the tone of an historical onlooker — echoing some of the greatest memoirs in history (Primo Levi, et al).

The author is no stranger to public speaking and will be a poised and well-spoken advocate for the work.

James M. La Rossa Jr.
2205 Rockefeller Lane
Redondo Beach, CA 90278
t. 310.374.4200
c. 917.692.8000